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Your marketing activities should focus on attracting customers through content, interactions and experiences that are timely, relevant and helpful; not interruptive so that you become a valuable resource and partner to them.

With inbound marketing, potential customers can find you through channels like blogs, videos, social media, webinars, and search engines. By creating content designed to address the problems and needs of your ideal customers, inbound marketing helps you attracts qualified prospects and builds trust and credibility for your business.

This diagram shows how an inbound marketing strategy can help you identify qualified leads
and close deals through the phases of Attract, Convert, Close and Delight.

What is Inbound Marketing?